Two-Way Messaging

Two-Way Messaging

When it comes to marketing, SMS marketing is a simple yet one of the best ways to engage your customers and get a higher ROI. Using this SMS marketing tool, businesses are experiencing huge growth and popularity as today’s customers are preferring to use SMS messaging as their mode of communication with a business.

The traditional SMS marketing strategy involves sending an auto-generated or pre-configured SMS with offers or promotional messages about their products and services intending only to convey information to their customers. But as this process is non-interactive, if any customer replies to those SMS, the business will neither be able to receive it nor be able to reply to them back.

Hence, to take SMS marketing to the next level, “Two-Way Messaging” got introduced.

Two-way messaging allows us to send and receive SMS from business to customers and customers to business in such a way that if a customer replies back to the SMS sent by the business using the API, the business will be able to receive it and reply to them back accordingly and convert the SMS campaign to a conversation with the customer through the API. As the process is real-time, the customers will get the responses right away resulting in a better customer experience.

 

Benefits of Two-Way Messaging:

Let us check out the advantages of using interactive two-way messaging.

Easy Access

As each and every mobile device has an SMS messaging system in it, it proves to be a highly accessible and effective tool to reach businesses to their customers.

User-Friendly Interface


As two-way messaging allows the users to read the SMS, reply back, get a reply from the business, and also access the previous conversations very easily, it makes the process very user-friendly.

Higher Read and Response Rate


Amongst all the marketing strategies like emails and other platforms, SMS marketing has a higher open, read, and response rate as it provides easy access and a user-friendly interface. Even there is a high chance of immediate reading if not the response always.

Simple and Quick


As two-way messaging uses API to send and receive SMS, businesses can send SMS to thousands of customers within minutes. Also, the APIs are made in such a user-friendly way, the process of sending these SMS is also very simple. It can be automated based on user performance. If utilized smartly, two-way messaging has the potential to engage your customers and deliver guaranteed results efficiently.

SMS Contests

With two-way messaging, you can run SMS contests which is a great way to engage your leads. They need to reply with long codes or shortcodes like “Y” for “Yes” and “N” for “No” like that. This also proved to be beneficial for businesses in many ways.

Customer Support

Two-way messaging gives you the flexibility to automate the customer support process where the customers can check their appointment status, time, and date; cancel or update appointments, get other important info, any updates on appointments from the business side, if any or anything they choose to know about by replying with short or long codes to the automatic process. They can also get other information about your new product and services, or choose the option to get a call back from the business if they want.

SMS Surveys


Two-way messaging also gives you the facility to run surveys where you will be able to get feedback from your customers which will help you in improving your business in the long run. You can send survey forms or conduct polls to get feedback.

Higher ROI


Having many benefits including highly engaging, cost-effectiveness, ease to use, a much higher response rate, and many more, two-way messaging gives you a much higher ROI (Return on Investment).

For all these great benefits, two-way messaging is becoming very popular day by day. Businesses are opting for this more and more and being benefitted. To compete with all your business competitors and take your business to the next level, two-way messaging can prove to be a great tool to spend your budget on. Let’s give it a try!





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