Overview

Sometimes your practice needs to reach multiple patients at once—whether announcing a flash sale on Botox, sharing news about a new treatment option, or reminding inactive patients about seasonal services. Growth99's campaign feature makes it simple to send targeted SMS or email blasts to specific segments of your contact list, ensuring your message reaches the right people at the perfect time.

Unlike automations that run continuously, campaigns are one-time communications ideal for timely announcements, special promotions, and practice updates. With smart segmentation tools and built-in best practices, you can maximize engagement while avoiding spam filters and maintaining professional communication standards.

Benefits of One-Time Campaigns

Immediate Revenue Impact

Launch flash sales or last-minute appointment availability alerts that drive bookings within hours, not days.

Precise Targeting

Send relevant messages only to contacts who match specific criteria—like customers interested in injectables or leads from a particular landing page.

Cost-Effective Marketing

Growth99 includes 1,000 free emails and 1,000 free SMS messages monthly, making regular communication affordable for growing practices.

Professional Delivery

Built-in compliance features and delivery optimization ensure your messages reach inboxes, not spam folders.

Common Campaign Use Cases

Flash Sales & Limited Offers

• "48-Hour Botox Special - 20% Off"

• "Last-Minute Appointments Available This Week"

Seasonal Promotions

• "Summer Body Contouring Package"

• "Holiday Gift Card Special"

New Service Announcements

• "Now Offering PRF Treatments"

• "Introducing Our New Laser Technology"

Patient Re-engagement

• "We Miss You - Exclusive Offer Inside"

• "Time for Your Annual Skin Assessment"

Event Invitations

• "VIP Beauty Event - RSVP Required"

• "Open House: Meet Our New Injector"

Creating Your Campaign Step-by-Step

Step 1: Access Campaign Builder

1. Navigate to the Marketing section in your main menu

2. Select Campaigns

3. Click Add Campaign to start building

Step 2: Choose Your Channel

Select between:

• SMS - For urgent, time-sensitive messages requiring immediate attention

• Email - For detailed information, visual content, or longer promotional messages

Need More Messages? If you've used your monthly allocation, purchase additional credits at: https://app.growth99.com/business/email-sms-audit

Step 3: Name Your Campaign

Use clear, descriptive names that include the date and purpose:

• "2024-03 Spring Botox Promo - Customers"

• "2024-04 New Patient Welcome - Email"

• "Flash Sale Alert - Filler Special 48hr"

This naming convention helps track performance and prevents duplicate sends.

Step 4: Define Your Audience

Select Lifecycle Stage:

• Leads - For nurturing potential patients

• Customers - For retention and upsell campaigns

• All - When the message applies to everyone

Refine with Filters: Further narrow your audience using:

• Status (Hot leads, Active customers, etc.)

• Source (Specific landing pages, forms, or channels)

• Tags (Interest-based or demographic tags)

The campaign builder displays a live contact count at the top, showing exactly how many people match your criteria—helping you gauge campaign reach and budget accordingly.

Step 5: Create Your Message

Option 1: Use Existing Template Select from your library of pre-approved messages for consistency and speed.

Option 2: Build New Template Create a custom message with these features:

Template Name Give it a descriptive name for future reuse

Message Content Write compelling copy that:

• Leads with value or urgency

• Includes a clear call-to-action

• Stays concise (especially for SMS)

Email Styling For email campaigns, customize:

• Colors and fonts

• Header images

• Button styles

• Layout options

Personalization Variables Add merge fields to personalize at scale

Step 6: Test Before Sending

Always send a test message to verify:

• Proper formatting and display

• Working links and phone numbers

• Correct personalization

• Overall appearance

For SMS Tests: Include the +1 country code (e.g., +1234567890) For Email Tests: Check rendering on both desktop and mobile

Step 7: Schedule Your Send

Choose the optimal delivery time:

• Immediate - For urgent announcements

• Scheduled - Select specific date and time

Best Send Times:

• SMS: Tuesday-Thursday, 10 AM-12 PM or 2 PM-4 PM

• Email: Tuesday-Thursday, 10 AM or 2 PM

• Avoid: Mondays, Fridays, and weekends unless urgent

Best Practices to Avoid Spam Filters

For SMS Campaigns

• Keep messages under 160 characters when possible

• Avoid excessive capitalization or symbols

• Include opt-out instructions

• Don't use link shorteners

• Limit promotional language

For Email Campaigns

• Use a clear subject line without spam triggers

• Balance text and images (80/20 ratio)

• Include physical address in footer

• Avoid spam words like "free," "guarantee," "act now"

• Maintain consistent sending patterns

General Guidelines

• Respect unsubscribe requests immediately

• Send only to engaged contacts

• Clean your list regularly

• Monitor bounce rates and complaints

• Test small segments before large sends

Next Steps

After sending your campaign:

1. Monitor delivery and engagement metrics

2. Follow up with engaged contacts personally

3. Add high-engaging contacts to targeted lists

4. Save successful templates for reuse

5. Plan your next campaign based on results

Remember, successful campaigns balance frequency with value. Aim to communicate regularly enough to stay top-of-mind without overwhelming your audience. With Growth99's campaign tools and these best practices, you'll build stronger patient relationships while growing your practice revenue.