Mailchimp API integration connects various applications and services to Mailchimp, a leading marketing automation platform. This integration enhances medical practices by automating communication tasks like appointment reminders, follow-up emails, and personalized messages; thereby improving patient engagement. It offers features such as patient segmentation based on demographics and visit history, enabling targeted email campaigns and optimized marketing efforts. By integrating with Mailchimp, clinics can streamline operations, ensure accurate data synchronization, gather patient feedback, and distribute educational content. This helps medical aesthetic clinics manage client interactions more effectively, boost operational efficiency, and ultimately deliver superior service to their clients.
Steps to Integrate Mailchimp with Growth99+:
Step – 1
Access your Growth99+ business account using your login credentials and select the menu titled "Account & Settings" and click on the sub-menu titled "API Integrations".
Step – 2
You will see the below page.
Click on the tab "Mailchimp".
Step – 3
There, in the API URL section, you need to add your API URI, i.e., https://(data-center-code).api.mailchimp.com.
It's the last part after the hyphen (-) in your API token as shown below. Here in the below image, the data-center-code is "us21".
And, for the API token, if you have it, you need to add it under the “API Token” section.
The "Name" in the above image is the Audience name. If you keep it empty, it will take any of the audiences you have (if you have multiple audiences in Mailchimp). Otherwise, you need to specify your audience name here.
Now, click on the "Save" button to save your details.
Step – 4
After you save the details, whenever you get any lead, it will be sent to your Aesthetic Record, and it will be shown in the “History” below.
Step – 5
After saving, test it by submitting a Growth99+ contact form present on your website, and check if it is getting recorded under “History” or not, like the above image.
Also, in the above screenshot, under “History”, there are two columns named “Request” and “Response”.
Under both columns, there is a black info icon with each entry. Hover or click on it, and it will show what request was sent and what response receive from aesthetic API.
If the lead’s email already exists there, then the request will fail.
We also have a retry button to retry the request if any error occurs.
We are sending leads from Growth99 to Mailchimp, where they will appear in the Audience -> Contact section. This integration allows seamless transfer and management of lead information, enabling efficient tracking, assignment, and follow-up. By centralising leads in Mailchimp, medical aesthetic clinics can streamline their operations, improve client acquisition strategies, and enhance overall business efficiency.